Why Krea?
- Our clients work with us for our Speed, Spread of panel/access and Reach.
- For India, one-size fits all doesn’t work! Therefore, krea focuses on a mix of online and offline methodologies.
- Krea is a specialist in Pharma/Medical fieldwork and has the largest Indian Healthcare panel (Physician, Patient, Pharmacist and custom/KOL). For further details on Krea’s Healthcare panel, please visit Panels page.
- We are spearheading the largest validated mobile panel for India: capturing the views, thoughts and opinions in real-time.
Panels, Fieldwork and the last-mile connect
- Krea assists in every phase of Healthcare Market Research/Insights. In addition to the Government, Institutional, or Industry rules and regulations, we understand the nuances of culture, language and lifestyle, and the degree of their effect on the Research Process. We work proactively with our clients to explore new opportunities, and build effective solutions.
- For our panel spread, please visit our Panels page.
- We offer a range of solutions: Online, CATI, Qual, as well as custom-designed methodologies, to provide our clients with the information they need to make effective decisions.
Our service portfolio includes:
QUANT
We offer a range of solutions, a full suite of state-of-the-art quantitative research techniques, as well as custom-designed methodologies, to provide our clients with the information they need to make effective decisions.
Online
- Survey Programming and Hosting
- Double opt-in Online Access Panels
- Custom Recruitment
- Date Cleansing, Processing and Reporting
- Translation
CATI
- Survey design
- CATI Programming
- Interviewing
- Recruitment
- Sample Provision
- Date Cleansing, Processing and Reporting
- Translation
- Transcription
QUAL
Our Qualitative Research team comprises of experienced Project Managers and Native-language interviewers with extensive local market and healthcare system knowledge. Our Qualitative research services include:
- One-on-One In-depth Interviews
- Diads, Triads and larger Group Discussions
- Central Location Tests
- Telephonic Depth Interviews
We assist in:
- Moderation
- Recruitment
- Transcription
- Translation
- Content Analysis/ Top-line reporting
- Full Report Writing
Project spread
Krea assists clients in various types of projects that include:
- Market Segmentation
- Market Sizing
- Positioning
- Concept Tests
- Entry Strategies
- Competitor Mapping
- Pricing Research
- Prescription Patterns
- Branding Research
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