February 25 2014
Indian healthcare and medical fieldwork specialist Krea has launched a new service, ONCO+, based around a panel of 3,000 of the country’s oncologists.
In addition to the 3,000, segmented by speciality, ONCO+ gives access to 150 KOLs and a validated baseof cancer hospitals and clinics, and will soon add patients, caregivers and nurses. The patient focus of the new service is on lung, oral and stomach cancer for males and breast, cervical and stomach cancer for females. Recruitment of customised communities among these groups is carried out on a project-specific basis.
Krea says it has the largest physician panel for India and includes KOLs, specialists, GPs and Hard-to-reach segments. Pravin Shekar, the firm’s ‘kreator-in-chief’, comments: ‘There is a need for including all stakeholders when conducting healthcare research. We are seeing a growing need to go deeper in the Oncology space. That defines ONCO+.’