On 13 Mar, 2013
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What starts as a hobby or a part-time job can give you a life. After making a business out of this kind of a trade, you would want to create an ecosystem and do something different. Pravin Shekar, a serial…
On 13 Mar, 2013
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Comments Off on Krea in The Economic Times: In sex workers and CEOs,there’s a biz model for surveys
Sex Workers, CEOs, equally elusive Sex workers, drug addicts and CEOs may appear starkly dissimilar groups, but do have more than a few things in common: A busy schedule, a passion for what they do and a craving for privacy,…
On 13 Mar, 2013
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Comments Off on Pravin Shekar, kreator-in-chief, krea, elected to the ESOMAR Global Council
Amsterdam, 2 November 2010 – ESOMAR, the world association for market and opinion research has appointed a new President and Vice President for the period 2011/2012, based on the results of the recent election among its 4800 members in 120…
On 13 Mar, 2013
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Comments Off on Krea in The Business Line: Talking to the Right Customer
When a pharma major wants to test the Indian waters for one of its post-pregnancy products or another company needs to approach ‘hard-to-reach’ segments such as those affected by AIDS or STDs for a market survey, it will need to…