Archive for March, 2013

Pravin Shekar, kreator-in-chief, krea, elected to the ESOMAR Global Council

Amsterdam, 2 November 2010 – ESOMAR, the world association for market and opinion research has appointed a new President and Vice President for the period 2011/2012, based on the results of the recent election among its 4800 members in 120…

Krea in The Business Line: Talking to the Right Customer

When a pharma major wants to test the Indian waters for one of its post-pregnancy products or another company needs to approach ‘hard-to-reach’ segments such as those affected by AIDS or STDs for a market survey, it will need to…

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